Media Literacy is a relatively new term, however it is widely used by educators, policymakers, regulators and media producers.
It is described in three main ways:
1. Some people see it as a competence: you are media-literate or media-illiterate
2. Some see it as a social practice: how we read and make media
3. While others see it as entitlement: to protect us from danger associated with new media in particular.
Where as Senior examiners describe Media Literacy as:
Donner Cooper Clifflords- Media Literacy is the ability to create, use, analyze and moderate media products within audiences and institutions.
Pete Fraiser- A broader version that includes all oral, visual and digital forms of making people mere thoughtful towards the production of the media.
Jasin Mazoki- The ability to read a media text in visual and audio forms.
James Baker - The ability to understand how media texts are constructed and its meaning and content.
Wayne O'Brian - Being able to engage and apply knowledge to institutional factors that have an impact on the messages and values. Media Literacy also involves the understanding of how different audiences in different times and places may interpret the text in different ways.
Media Literacy has been defined in many different ways and by the five senior examiners. But the definition always incorporates the visual and oral sides of media, creativity and the understanding of media texts through several audiences.
My Definition of Media Literacy:Media literacy is the understanding of how a media text is processed by different audiences and the ability to be able to read a media text in different forms, oral and visual.
Before any shooting took place my group decided to produce a shot plan, this way, when we came to actually filming we would know what to do for that scene. This would also make our filming days more organized and efficient.
After we had finished all the filming we decided to re-shot day three, which was the band shots. We decided to do this because the shots we had in the original location which was a field weren't up to our expectations, so we decided to change the location to a local golf club. We wanted our location to have long grass that the band would be running through. At our original location there was only short grass, we wanted to have the band running through long grass just like in The Feeling's 'Join With Us' video. So we decided to change the location so we could parody The Feeling's video.
Day 1 – Ben and Lilly shots (Box hill)
S1/sh2 – book photo
S2/sh1 – Long establishing shot in front of cottage
S2/sh2 – Med shot knocking on door S2/sh3 – Long shot from right, knocking on door
S2/sh4 – Long shot right. Lilly runs out
S3/sh1 – Long shot behind, Ben & Lilly running up path
S4/sh1 – Long shot from front, feet in river
S5/sh1 – Long shot from front, walking towards camera
S6/sh1 – Long shot high angle, Ben & Lilly looking up
S6/sh2 – Med shot of faces (camera straight down)
S7/sh1 – Med shot from above, Ben and Lilly look at each other
S8/sh1 – Long shot from side, Lilly lays on top of Ben (camera pans down bodies
S8/sh2 – Med shot of feet
S25/sh2 – Long shot of Ben and Lilly running through the field
S29/sh1 – Long shot of Ben & Lilly running parallel to camera
S30/sh1 – Long shot of Ben & Lilly walking through field
S31/sh1 – Long shot, Ben and Lilly waving
S33/sh1 – Long shot behind Ben and Lilly, following (running)
S34/sh1 – Long/med shot, Ben and Lilly run past the camera
S35/sh1 – Close up Ben and Lilly S35/sh2 – Close up Ben
S35/sh3 – Close up Lilly
S36/sh1 – Long shot, Lilly pushes Ben over, Ben gets up and runs after her
S37/sh1 – Long tracking shot, Ben running after lilly
S38/sh1 – Med shot, Lilly running over stepping stones
S39/sh1 – Med shot, Ben running over stepping stones
S44/sh1 – Long shot – Tyre swing
S44/sh2 – Close up of Ben's face
S45/sh1 – Med shots from behind, Ben and Lilly sitting together
S45/sh2 – Med shot from front
S46/sh1 – Close up of hands
S46/sh1 – Lilly takes her hand away. Still same as above
Day 1 – Mum and Ben (Box Hill, Cottage)
S21/sh1 – Long shot, Ben and mum arguing in front of cottage
S22/sh1 – Med shot of argument
S23/sh1 – Mum slams door
S23/sh2 – POV of door slamming
Day 2 – Ben future (Bedroom, train)
S17/sh1 – High angle shot, Ben in bed
S18/sh1 – Close up of clock and photo
S19/sh1 – Long tracking shot, Ben walking
S24/sh1 – Long shot, Ben walking to train station
S25/sh1 – Long shot, Ben on train
S25/sh2 – Med shot, Ben reading paper
S27/sh1 – Long shot, Ben drops paper and gets of train
S28/sh1 – Long shot, Ben gets of train, and walks down platform
S29/sh1 – Long tracking shot of Ben walking parallel to adverts
S30/sh1 – Long shot tracking as Ben walks down the platform
S31/sh1 – Long shot of ad, Ben walks past
S32/sh1 – Camera zooms into advert
Day 3 – Band shots – Take 1 (field)
S9/sh1 – Long shot of band
S10/sh1 – Med shot of singers
S11/sh1 – Med shot drummer
S12/sh1 – Long shot behind band
S13/sh1 – Close up guitar
S14/sh1 – Close up pianist
S15/sh1 – Long panning shot
S16/sh1 – Long shot tilting to sky
S20/sh1 – long shot lead singer
S25/sh1 – band in newspaper
S40/sh1 – long shot band playing
S41/sh1 – Depth of field effect, band in background playing
S41/sh1 – close up guitar
S43/sh1 – long panning shot left to right playing chorus
Day 4 - Band Shots - Take 2 (Horton Golf Club)
S9/sh1 - Long shot from behind of the band running through the field
S9/sh2 - Long shot from the front of the band running towards the camera
S10/sh1 - Close up of the lead singer
S11/sh1 – Medium shot of the band sitting around
S12/sh1 -
S13/sh1 -
S14/sh1 – high angle shot of the band lying down together “aah” 1:00 (star shape), the camera tilts up into the sky
S18/sh1 – the band are sitting by a tree, the camera pans from left to right (“she said you left 11 years ago”)
S38/sh1 - Long shot of the band running through the field, the doing kart wheels
S39/sh1 - A close up of the lead singer (“put on your favorite shoes”). The band are in the background
S40/sh1 – Medium shot of the band sitting and joking around, pushing each other over
Island Records was founded by British record producers Chris Blackwell and Graeme Godall in Jamaica in 1959. In 1962 the company relocated to the United Kingdom where it was the largest indie record label until one of the founders sold the label to PolyGram in 1989.
Parent company: Universal Music Group Founded: 1959 Founder: Chris Blackwell Distributing label: Island Def Jam Music Group (US), Island Records Group (UK), Universal Music Germany (EU), Universal Music Australia (including Island Records Australia) Country of origin: United Kingdom/Jamaica/US Location: New York City Official website: www.islandrecords.co.uk No. of employees (2005) : 34,031 Island Records currently own/manage 88 bands, they are: A.human A Girl Called Jane The Airborne Toxic Event Vanessa Amorosi (UK/Europe) Tori Amos (UK/Europe) Ashes Divide Attic Lights Johnta Austin (So So Def/Island) Babyface Boy Kill Boy (Mercury/Vertigo/Island) Bad Company Molly Beanland Wallis Bird Bombay Bicycle Club Bon Jovi The Bravery Toni Braxton Andy Bull Brutha CircleStop! Capibara Gabriella Cilmi (Island Europe) Clocks Mariah Carey Damone DThomas (P.B.E/Island) Def Leppard DJ Felli Fel (So So Def/Island) Jermaine Dupri (So So Def/Island) Eddie and the Hot Rods Melissa Etheridge Electrovamp Fall Out Boy The Feeling Florence and the machine Jason Foxx Frankmusik The Fratellis A Girl Called Jane Git Fresh (So So Def/Island) Maestro Harrell (So So Def/Island) James Hart P.J. Harvey Erik Hassle Hoobastank Hot Dollar (Dolla Figga/So So Def/Island) Javine Hylton Hayden Lines 10HR Pamilaaaa Natalie Imbruglia Innerpartysystem Jagged Edge (So So Def/Island) JuStar Elton John Justin Bieber Keane The Killers Kerli Kõiv Kristinia DeBarge (Sodapop Music/Island) Ludo Ladyhawke John Martyn Jon McLaughlin Brian McFadden Monty Are I Leon Jean Marie Mumford & Sons Remi Nicole Nine Black Alps Parachute Pixie Portishead Pulp Lionel Richie The Rocket Summer Rocko The Rumble Strips The Rushes Ruthless Productions Rihanna Saliva Sparky's Flaw George Stanford Sam Sparro Sugababes Sum 41 Tinchy Stryder Terra Naomi Tokio Hotel (Island UK) Takota Taio Cruz Ultravox Under the Influence of Giants Utada V.V. Brown Lucy Walsh Laura Warshauer Amy Winehouse (Island UK) Young Love The Yeah You's
One of the first ever music videos to be shown on MTV in North America was 'Video Killed the Radio Star' by a British band called the Buggles; The song was released on the 7th of September in 1979 by Island Records. The song celebrates the golden days of radio, describing a singer whose career is cut short by television.
The song topped several music charts, coming in at number one for a number of countries. The song has been covered by many recording artists, including The Feeling in 2007. It was the first music video shown on MTV in North America and has been widely parodied in popular media.
