A theorist once described advertising as:
' A form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. '
Advertising is a crucial part of the release of any product. The way a product is advertised can effect how well the product does on the market. An advert connects the target audience of the advert and briefs them about new products being released, anything from a new computer to a new model of car can be advertised.
I feel there is a really good combination between my music video and my CD cover with the advert. This is especially noticeable when you see music video then see the album cover and advert. Because our album cover and our advert include the clock, it only makes sense as to why there is a clock on the advert after you’ve see the video. Apart from that I think our main product and our other tasks relate and link really well. An example of this is in Empire Of The Sun's music video for 'We Are The People', the actors/singers are wearing the same costumes and are in the same surroundings in the CD cover and advert as they are in the music video.
The intended role of a CD cover is to attract the buyer or audience to their CD. The cover serves three main purposes:
- To advertise the CD inside
- To express the artistic aspirations of the artist
- The image is key to the promotion of the product; anything that looks remotely like it associates the audience to it.
When I was planning for the cd cover and magazine advert I realised that all album covers and single covers are the same as the adverts advertising them. This was a key piece of research because it heavily influenced our advert. The relationship between a CD cover and an advert is very close, they are two very similar products and work really well together because of this. When I researched magazine adverts I realized that most of them had the record label pictured somewhere on it, along with the release date of the album. Sometimes the advert may even have ratings on it by prestigious radio stations or magazines on it. When we made our advert we were contemplating adding in some single reviews and an album release date. We decided against a release date and added some text saying ‘NEW SINGLE OUT NOW’. We thought this worked just as well as possibly better that having a release date.
- This advert is an example of an advert with text on it. This text may include anything from tour dates to album releases. The text on this advert includes tour dates, album release date, website address and the record label. Although this album covers all the normal conventions for an advert, its still unusual, because most advert advertising a single or an album usually just contain the band/artist name, the album/single name and release date; this advert is covered in information. And unusually it works well.
- In this advert the singer of the band is pictured with a pair of lungs hanging around her neck, this related to the album name, which is called lungs. The cover looks very natural and organic with the greenery placed behind the singer. This is a simple album cover with the singer in the middle and the advert text placed at the bottom and top of the advert. This is an example of an advert which is exactly the same as the CD its promoting, the picture is the same, the only difference is the text is now above and below the the original picture, and not over it. 
- This is the original CD cover. As you can see its mostly the same, the only difference is in size and the placement of the artist and album name which on the advert are placed above and below the picture. The advert is longer than the CD cover which enables it to fit onto an A4 size page or a magazine page.As you can see from the two adverts above they both include the record label's logo on it somewhere. This was a vital piece of information that I found out, and was key to make our magazine advert effective and keep in line with the conventions.
I feel this combination is effective because of the close relation of these products. The main reason they are so closely related is because of the bands existing identity. Even when were editing our music video I looked at ways The Feeling's videos were edited and tried to replicate this. This was evident when we were editing the band shots, the band were running through a field. In The Feeling's video they are running doing cartwheels and joking. Originally we just wanted the band running through the long grass, but after coming across The Feelings video we decided to change the scene with the band fooling around in some long grass, also with some shots of the band doing cartwheels, this clip shows the audience that the band are happy and enjoying themselves. This scene only features in The Feelings Join With Us video, it is not present in any of their other video's.
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