Thursday, 3 December 2009

Planning Our Magazine Advert

After I looked at other adverts for albums I realized that most adverts included a logo of the artists or bands record label. The Feeling belong to 'Island Records', which is a very big and prestigious record label which has been running for 50 years and supports around 80 bands and solo artists. We found a picture of the logo on the internet which we planned to use in our advert.




Another thing we found was that most adverts included either a release data, or a caption explaining the album was available to buy at that moment in time. This is something that we thought about and decided to include a caption saying 'new single out now', we decided to have this than to put a release dat on because of room on our advert. If we had the release date on our advert this would take up more room the text would be longer. Therefore we went for the shorter option as we didn't want to overcrowd our advert.
Tour dates was another factor we had to think about when designing our advert, it can be easy to over crowd the advert. And this was something that I was worried about when we were planning our advert. We finally decided to not included any information about tour dates, as we thought it would over crowd the advert.
Album reviews are another influential factor when we were planning our advert, mainly because its one of the most important parts of an advert. We decided to put a rating from a well known radio station (Radio 1) and a well know magazine (NME).

I then drew up three different plans for our magazine advert. The three plans are placed below.

1 - 2 - 3 -

The three pictures are inspired by our CD cover. I like the way how the three designs are all simular, but in their own very different to eachother.

After coming up with these plans, my group then made four possible covers using the plans as inspiration. Each cover is different from one another, some are plain and others are jam-packed. We prefered the advert 2nd from the left, mainly because it wasn't over packed like the others. Also because we prefferd the advert doesn't have a white boarder along the bottom, splitting the advert in half.
















1 comment:

  1. Thank you for sharing the information.

    In the promotion of business, like, advertisement, logo is playing an important role as many customers are only attracted by seeing a good logo. Logo is the identity of any business so, it is necessary to design a good logo which not only helps to attract the customers but, it is also helping to flourish the business of the business owners.

    There are number of firms who are not only providing the service of advertising but, are also providing the service of logo creation one such firm which, I came across is AMGW agency which is a public relations firm in Miami providing the service of advertising, media planning, digital, social media etc.

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