The conventions of a music video can sometimes depend on the genre of the music, however the overall conventions include: seeing the artist perform in the video, the lyrics of the song relating to what is shown in the video, the pace of the music reflect the mood and pace of the song.
On the whole my media product doesn't challenge the conventions, I know this because when I looked though the generic conventions, my music video had them all. For example, the lyrics of the song relate to the video, the band are shown singing throughout the video and the pace of the music fits in with the editing and mood of the overall video. The narrative of my video is easy to understand, the video takes place in the past and in the present, and some people may find it hard to see this transition in time. The main character, Ben, is seen in the past with his girlfriend, Lilly. Then later on during the video we see Ben in the present time, looking lonely and sad without Lilly.
I studied different kinds of media texts to gain an insight into how different media texts use generic conventions and how they develop or challenge them. I found out that most adverts promoting the release of a new single or album are nearly always the same as CD cover they are promoting. An example of when an advert breaks and challenges the normal conventions is when adverts are different from the CD covers they are trying to promote, normally the adverts are the same as the CD cover. Click here to view my CD cover research. I also found out that CD and album covers usually relate to the music video they are trying to promote. This came in very useful when we were designing and planning our magazine advert and our CD cover, because we knew that they would be relatively the same. Click here to view our Magazine Research. As part of my magazine advert research, I analyzed an advert and this is what I found:
- A French Kiss In The Chaos... This is exactly what the picture is showing, two people kissing beneath a massive explosion, the picture does what the album says. The advert also includes a record label logo in the left hand corner and an album release date which is placed in the right hand corner. This advert follows the normals codes and conventions for a magazine advert.
- This is the album that the advert (above) is promoting, as you can see they are more or less the same image, with the album name influencing the actual image. The only difference is in the placement of the band and album name. New additions to the advert include an album review by NME, and a release date in the bottom right hand corner. Another difference between the advert and cover is the size difference, the advert is considerably longer where as the CD cover is a square. When we were making our advert we decided to change the placing of the text and added the record label logo in the right hand corner to keep within the conventions.
- As you can see both our CD cover and our advert are very similar, the only difference is the addition of the record label logo and the text saying 'NEW SINHLE OUT NOW'. We did this because after detailed research I realized adverts and Cd covers are always similar to each other with the addition of a release data and sometimes an album review.
Our media project can be compared to similar products released by The Feeling. For example we tried to replicate scenes from their ‘Join With Us’ music video when the band are running through long grass and doing cartwheels, we decided that the intertextuality in that particular scene looked really good as the band ran through laughing and messing around, we also liked how this would contrast with Ben and Lilly also running through a field looking happy. Click here to view a content analysis of The Feelings video for Join With Us. If I were to do my project again I would defiantly try to incorporate The Feeling more into my productions and through the brand its self.
When we were planning our CD cover and magazine advert, we took into context past albums that The Feeling have released, analysing them to find that singles releases from their (The Feeling) 1st album are in cartoon, and all with a hand holding an object relating to the video in some way. We decided to include a hand holding a clock on the front of our CD cover, mainly because the clock is a main part of the transition of time in our video. Although it looks plain compared to other singles and albums The Feeling have released we decided to keep it plain and simple, as we felt it worked much better than over crowding it. Our rational for not using a more complex cover came from when I analysed other adverts, I found that they are mostly simple and uncrowded. But on the whole they look exactly the same as the CD cover, and as our CD cover just had a had holding a clock we used this as our advert. However despite this I still feel its to plain and simple, and needs more another picture and some more text to fill the empty spaces.
Our main influences were The Feeling, Flickr and DrawPictures. Click here to view my bricolage. A bricolage is a range of diverse things that have influenced the creation of any project or production (intertextuality) , the thing included in my bricollage are key to my production process. The Feeling were one of our main influences mainly because they wrote and sang the song that we made our video for. We looked at them for inspiration when we were planning and creating our music video, CD cover and magazine advert. We looked at a lot of their previous work and sometimes even based our work on theirs. For example when we used their idea of having our band running through long grass doing cartwheels, this was taken from The Feelings 'Join With Us' video, this is an example of when we used intertextuality.
Flickr is an online site where unknown photographers upload their photographs on the site for all to see, it’s a way of gaining publicity and also to get their photographs well known. From October 2009 the site hosted over 4 billion images. When we were looking through Flickr we noticed some images that we really liked and wanted to re-create. We then started looking into Flickr in much more detail and found many other images, these images were anything from a picture of a scrap book, to a picture of an old cottage.
DrawPictures is a website where lots of visionary directors, writer’s artists and producers work together to create all types of visual media, this visual media is then uploaded onto the site for all to see. The site hosts different kinds of video genres, from commercial to journalistic content. The site explores new ways to integrate and market cinematic entertainment. There was one particular video by an editor called 'GoodTimes', we looked at some of their video's and came across a music video for a song called 'Can't Stop Moving' by Sonny Jim, when we came across this fun loving video my we (my group) knew that we wanted to gain the same kind of effect that this particular video used. We liked the grainy effect the video had, we thought this gave the video a really nice sun kissed look, with the sun rays penetrating the camera lense. We liked how the video was filmed next to a big ugly block of flats but the video still looked really good and professional despite this. This video played a main role when it came to editing our own video, we liked the grainy effect the video had and wanted to re-create this in our video.
- This was the artist who inspired me the most on DrawPictures. Below I have some still pictures from the video called 'Can't Stop Moving'.
- The video is filmed with a big bold block of flats in the background, but despite this the video still works really well. I thought the way GoodTimes used still images and drawings in the video worked really well, because it was something that was rarely done, and by this the directors were challenging the conventions. These two images are presented during the start and middle of short film, the camera is at a low angled tilted shot, the clip starts of with the building and then the colourful arrows/stars flow across the screen like a snake.
- This is the effect we wanted to achieve, with the sun shining through trees. And this then creating a sun ray effect on the screen. This effect was also shown by Empire Of The Sun in their music video for 'We Are The People'.
- The dancers are dancing with the sun shining penetrating through the camera lense. I liked how the dancers look almost like silhouettes. This was the effect that I wanted to create in some of the band shots, unfortunately, I was unable to do this because on the day we filmed the bad shots on an overcast day.
On the whole my media product doesn't challenge the conventions, I know this because when I looked though the generic conventions, my music video had them all. For example, the lyrics of the song relate to the video, the band are shown singing throughout the video and the pace of the music fits in with the editing and mood of the overall video. The narrative of my video is easy to understand, the video takes place in the past and in the present, and some people may find it hard to see this transition in time. The main character, Ben, is seen in the past with his girlfriend, Lilly. Then later on during the video we see Ben in the present time, looking lonely and sad without Lilly.
I studied different kinds of media texts to gain an insight into how different media texts use generic conventions and how they develop or challenge them. I found out that most adverts promoting the release of a new single or album are nearly always the same as CD cover they are promoting. An example of when an advert breaks and challenges the normal conventions is when adverts are different from the CD covers they are trying to promote, normally the adverts are the same as the CD cover. Click here to view my CD cover research. I also found out that CD and album covers usually relate to the music video they are trying to promote. This came in very useful when we were designing and planning our magazine advert and our CD cover, because we knew that they would be relatively the same. Click here to view our Magazine Research. As part of my magazine advert research, I analyzed an advert and this is what I found:
- A French Kiss In The Chaos... This is exactly what the picture is showing, two people kissing beneath a massive explosion, the picture does what the album says. The advert also includes a record label logo in the left hand corner and an album release date which is placed in the right hand corner. This advert follows the normals codes and conventions for a magazine advert. - This is the album that the advert (above) is promoting, as you can see they are more or less the same image, with the album name influencing the actual image. The only difference is in the placement of the band and album name. New additions to the advert include an album review by NME, and a release date in the bottom right hand corner. Another difference between the advert and cover is the size difference, the advert is considerably longer where as the CD cover is a square. When we were making our advert we decided to change the placing of the text and added the record label logo in the right hand corner to keep within the conventions. - As you can see both our CD cover and our advert are very similar, the only difference is the addition of the record label logo and the text saying 'NEW SINHLE OUT NOW'. We did this because after detailed research I realized adverts and Cd covers are always similar to each other with the addition of a release data and sometimes an album review.Doing content analysis's really helped me to plan and construct my own music video, mainly because I was analysing the very thing that I would be making. I became familiar with the generic conventions and this was then easy to incorporate into my own media product. Click here to see my content analysis of Rihanna's Disturbia. When I did this analysis I found out that at the start of the video before the song kicks in, the dancers and actors move to the sound of the piano, the shots flick and change to coincide with this noise. This became very useful when we were deciding the plot for our music video, because we could either stick to the normal conventions of a music video and have a video telling the story of a song, or we could break free from these conventions and possible even challenge them by having a video with the same storyline, but with a darker meaning, for example, running with the theme of gun crime or simply incorporate some wider issues to give the video a much darker deeper meaning (like Rihanna's video for Disturbia).
Our media project can be compared to similar products released by The Feeling. For example we tried to replicate scenes from their ‘Join With Us’ music video when the band are running through long grass and doing cartwheels, we decided that the intertextuality in that particular scene looked really good as the band ran through laughing and messing around, we also liked how this would contrast with Ben and Lilly also running through a field looking happy. Click here to view a content analysis of The Feelings video for Join With Us. If I were to do my project again I would defiantly try to incorporate The Feeling more into my productions and through the brand its self.
When we were planning our CD cover and magazine advert, we took into context past albums that The Feeling have released, analysing them to find that singles releases from their (The Feeling) 1st album are in cartoon, and all with a hand holding an object relating to the video in some way. We decided to include a hand holding a clock on the front of our CD cover, mainly because the clock is a main part of the transition of time in our video. Although it looks plain compared to other singles and albums The Feeling have released we decided to keep it plain and simple, as we felt it worked much better than over crowding it. Our rational for not using a more complex cover came from when I analysed other adverts, I found that they are mostly simple and uncrowded. But on the whole they look exactly the same as the CD cover, and as our CD cover just had a had holding a clock we used this as our advert. However despite this I still feel its to plain and simple, and needs more another picture and some more text to fill the empty spaces.
Without watching our music video, any audience member may find it confusing as to why we have a hand holding a clock on our advert and CD cover, as it doesn’t relate to the song: Sun Is Shining. Our advert is similar to other adverts in the way its set out, its simply a longer version of the CD cover with some text saying ‘NEW SINGLE OUT NOW’ and the record company’s logo. Click here to see my planning for our magazine advert.
Our main influences were The Feeling, Flickr and DrawPictures. Click here to view my bricolage. A bricolage is a range of diverse things that have influenced the creation of any project or production (intertextuality) , the thing included in my bricollage are key to my production process. The Feeling were one of our main influences mainly because they wrote and sang the song that we made our video for. We looked at them for inspiration when we were planning and creating our music video, CD cover and magazine advert. We looked at a lot of their previous work and sometimes even based our work on theirs. For example when we used their idea of having our band running through long grass doing cartwheels, this was taken from The Feelings 'Join With Us' video, this is an example of when we used intertextuality.
There is a scene about half way through our music video when the band are running through long grass laughing and doing cartwheels, we took this from The Feeling’s music video for ‘Join With Us’ because we loved the contrast between the band and the min story line (happy/heartbreak).
Flickr is an online site where unknown photographers upload their photographs on the site for all to see, it’s a way of gaining publicity and also to get their photographs well known. From October 2009 the site hosted over 4 billion images. When we were looking through Flickr we noticed some images that we really liked and wanted to re-create. We then started looking into Flickr in much more detail and found many other images, these images were anything from a picture of a scrap book, to a picture of an old cottage.
DrawPictures is a website where lots of visionary directors, writer’s artists and producers work together to create all types of visual media, this visual media is then uploaded onto the site for all to see. The site hosts different kinds of video genres, from commercial to journalistic content. The site explores new ways to integrate and market cinematic entertainment. There was one particular video by an editor called 'GoodTimes', we looked at some of their video's and came across a music video for a song called 'Can't Stop Moving' by Sonny Jim, when we came across this fun loving video my we (my group) knew that we wanted to gain the same kind of effect that this particular video used. We liked the grainy effect the video had, we thought this gave the video a really nice sun kissed look, with the sun rays penetrating the camera lense. We liked how the video was filmed next to a big ugly block of flats but the video still looked really good and professional despite this. This video played a main role when it came to editing our own video, we liked the grainy effect the video had and wanted to re-create this in our video.
- This was the artist who inspired me the most on DrawPictures. Below I have some still pictures from the video called 'Can't Stop Moving'. - The video is filmed with a big bold block of flats in the background, but despite this the video still works really well. I thought the way GoodTimes used still images and drawings in the video worked really well, because it was something that was rarely done, and by this the directors were challenging the conventions. These two images are presented during the start and middle of short film, the camera is at a low angled tilted shot, the clip starts of with the building and then the colourful arrows/stars flow across the screen like a snake.- This is the effect we wanted to achieve, with the sun shining through trees. And this then creating a sun ray effect on the screen. This effect was also shown by Empire Of The Sun in their music video for 'We Are The People'. - The dancers are dancing with the sun shining penetrating through the camera lense. I liked how the dancers look almost like silhouettes. This was the effect that I wanted to create in some of the band shots, unfortunately, I was unable to do this because on the day we filmed the bad shots on an overcast day.(http://www.drawpictures.co.uk/promo-directors/goodtimes.go)
The one main issue of stereotyping is in our music video. I feel that we broke free from the mundane stereotype of stick thin women and masculine men. Ben was a normal 17 year old student who attends sixth form, and this is why my group chose to cast him, because he wasn't your ordinary main character of a love story.
Following on from breaking the stereotypes, Lilly's character also achieves this, mainly because she is larger than your average size zero movie star. This is why I am proud to host a video which breaks free from the average every day stereotypes.
The one main issue of stereotyping is in our music video. I feel that we broke free from the mundane stereotype of stick thin women and masculine men. Ben was a normal 17 year old student who attends sixth form, and this is why my group chose to cast him, because he wasn't your ordinary main character of a love story.
Following on from breaking the stereotypes, Lilly's character also achieves this, mainly because she is larger than your average size zero movie star. This is why I am proud to host a video which breaks free from the average every day stereotypes.
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